The Deals We Do: What Cumberland & Worthy Actually Specializes In
A clear explanation of our focus, our clients, and when we're the right fit for your commercial real estate needs
One of the most common questions I get is: "What kind of deals do you work on?" It's a fair question. The commercial real estate industry is full of brokers who claim to do "everything, everywhere"—and the reality is, that usually means they don't do anything particularly well.
At Cumberland & Worthy, we've made deliberate choices about what we focus on. This post is going to explain exactly what we do, who we serve, and when you should work with us versus a larger national firm.
Who We Serve
Cumberland & Worthy works with business owners, healthcare organizations and private investors, in Metro Atlanta, with deep expertise in Cobb County and North Fulton County.
We're not chasing Fortune 500 relocations or billion-dollar REIT portfolios. We're working with:
Business owners who need office, medical, or industrial space and want expert representation
Healthcare practices expanding to multiple locations or managing real estate portfolios
Healthcare private equity firms rolling up practices and managing lease administration across dozens of locations
Owner-users buying buildings to occupy themselves and control their own real estate
Private investors buying and selling commercial buildings to build wealth
If that describes you, keep reading. If you're a national REIT or a Fortune 500 company needing multi-state portfolio services, we'll respectfully recommend you work with CBRE, JLL, or Cushman & Wakefield—they're excellent at institutional-scale work. That's just not what we do.
Building Sales: Mid-Market Focus
When it comes to selling commercial buildings, we focus on properties valued between $1 million and $10 million. That's the sweet spot where private investors, 1031 exchange buyers, and owner-users are most active—and where local market expertise creates the most value.
The properties we sell:
Industrial buildings: 5,000 to 150,000 square foot warehouses, flex spaces, and light manufacturing facilities in Atlanta, Alpharetta, Marietta, Smyrna, Kennesaw, Acworth and Norcross. These are typically owner-occupied or single-tenant industrial buildings along the I-75 corridor or 400N corridor where highway access and outdoor storage matter.
Office buildings: 5,000 to 250,000 square foot multi-tenant office buildings in submarkets like Cumberland Galleria, Kennesaw, Alpharetta, Central Perimeter, and Roswell. We're talking about the kind of buildings where private investors can still make sense of the numbers and where local buyers are competing with small institutional funds.
Medical office buildings: Single-tenant and multi-tenant medical office properties from 2,000 to 50,000 square feet. Medical buildings require understanding healthcare tenants, build-out requirements, and the dynamics of physician-owned vs. investor-owned properties.
Owner-user properties: Buildings purchased by businesses to occupy themselves. These deals require different underwriting than investment sales because the buyer isn't just analyzing cash flow—they're thinking about how the building fits their operations.
We've closed deals below $1 million and above $15 million when they align with our market expertise, but the vast majority of our building sales fall in that $1M-$15M range. That's where we're most competitive.
Tenant Representation: We Work With Established Businesses
When businesses need to lease space, we represent tenants in lease negotiations. We work primarily with established businesses that have meaningful space needs—not startups looking for 1,000 square feet of coworking space.
Here's how we think about it across property types:
Office Space
We represent tenants leasing 2,500 square feet or more of office space in Cobb County, North Fulton County and in the Atlanta Intown markets of Buckhead and Midtown.
Why 2,500 SF? That's roughly the size where a business has 10+ employees, real operational needs, and a lease that justifies the time investment required to tour buildings, analyze proposals, negotiate terms, and coordinate move-in. Below that threshold, most businesses are better served by coworking spaces or direct landlord deals.
Who we represent:
Professional services firms (law, accounting, consulting) leasing 5,000 to 20,000 SF
Tech companies and creative agencies needing 3,000 to 15,000 SF
Engineering and Construction firms
Financial services, insurance agencies, and regional corporate offices
What we help with:
Right-sizing your space needs (the old "200 SF per employee" rule is dead—let's figure out what you actually need)
Location strategy: Cumberland vs. Alpharetta vs. Perimeter vs. Buckhead where should you be based on where your team lives and where your clients are?
Lease economics: Understanding base rent, NNN vs. full service gross, tenant improvement allowances, free rent periods
Negotiation: We know what's market, what's negotiable, and what landlords are actually offering in today's environment
Industrial & Warehouse Space
We represent tenants leasing 5,000 square feet or more of warehouse, distribution, flex, or manufacturing space.
Who we represent:
Contractors needing warehouse space with outdoor storage for equipment and vehicles
Distributors and e-commerce companies needing 5,000 to 150,000 SF of warehouse space
Manufacturers looking for light assembly or production facilities
3PL operators and logistics companies
What matters in industrial leasing:
Highway access (I-75, I-575, I-285, 400)—if your trucks are leaving the building multiple times per day, proximity to highways isn't optional
Outdoor storage—secure, paved, fenced yard space for equipment and vehicles
Vehicle parking—space for 20+ work trucks and cargo vans
Loading infrastructure—dock doors, truck courts, clear height for racking
We've spent years tracking the Northwest Atlanta industrial market, and we know which buildings actually work for specific operations and which don't.
Medical Office Space
We represent medical and dental practices of any size leasing space in Cobb County and North Fulton County.
Medical office leasing is different from traditional office leasing. Location matters—demographics, hospital proximity, visibility. Build-outs are expensive—plumbing for dental chairs, medical gas, specialized HVAC. Leases are longer—7 to 10 years is standard because of the build-out investment.
Who we represent:
Physician practices (primary care, specialty)
Dental practices
Urgent care and walk-in clinics
Physical therapy, dermatology, med spas
Outpatient lab and diagnostic services
What we analyze:
Patient demographics within a 3-5 mile radius
Site visibility and parking (medical retail vs. medical office)
Lease structures (NNN vs. gross, who pays for what in the build-out)
Long-term growth plans (do you need expansion space in the same building?)
Landlord Representation: Keeping Your Property Occupied
We represent commercial property owners who need to lease vacant space or manage upcoming lease expirations.
Our landlord representation clients are typically private investors and family offices who own office, medical office, or industrial buildings in Cobb County and North Fulton County.
What we do for landlords:
Market your property. We don't just list your building on LoopNet and wait for calls. We proactively reach out to tenants, work our broker network, and identify companies we know are in the market for space.
Price it correctly. We provide market rent analysis based on what comparable buildings are actually leasing for—not outdated asking rents on CoStar.
Find the right tenant. A good tenant for an industrial building (someone who needs outdoor storage and vehicle parking) is different from a good tenant for a medical office building (someone who will sign a 10-year lease and invest $200K in build-out). We match the right tenant to your property type.
Negotiate smart leases. We focus on long-term tenant retention—5 to 10 year leases with creditworthy tenants—rather than just filling space quickly with short-term deals.
Managed Services for Healthcare Portfolios
In addition to traditional brokerage, we offer managed corporate real estate services specifically for healthcare organizations managing multiple locations.
Who this is for:
Healthcare private equity firms that have acquired physician practices and inherited their leases
Multi-location medical practices operating 5+ locations across Metro Atlanta
Physician groups expanding into new markets
What we manage:
Lease administration. We track renewal deadlines, option exercise dates, CAM reconciliations, rent escalations, and insurance requirements across your entire portfolio. Missed renewal notices cost practices $100K+. CAM overcharges bleed $20K-$50K annually. We catch this stuff.
Portfolio strategy. Where should you open your next location? Should you renew, relocate, or buy? We analyze demographics, market rents, and site options so you're making data-driven decisions.
Cost reduction. We audit operating expenses, negotiate lease amendments, and identify opportunities to reduce occupancy costs across your portfolio.
Why healthcare groups need this: Medical practices treat real estate as an afterthought until something goes wrong. We make sure someone is watching the details while physicians focus on patient care.
Our Geographic Focus: Northwest Atlanta
We specialize in Cobb County and North Fulton County—specifically Marietta, Smyrna, Kennesaw, Acworth, Alpharetta, Roswell, and Sandy Springs.
Why this matters: we track every sale, every lease, and every new development in these submarkets. We're not pulling national data and making assumptions. We know:
What buildings actually sold for (not just asking prices)
What lease terms are being negotiated right now
Which landlords are offering concessions and which aren't
Which properties are coming available in the next 90 days before they're publicly listed
That kind of hyper-local knowledge only comes from focusing on a specific market and working in it every single day.
When You Should Work With Us vs. A National Firm
Work with Cumberland & Worthy if:
You're buying or selling a commercial building valued between $1M and $15M in Cobb or North Fulton
You're a business leasing office space (2,500+ SF), industrial space (5,000+ SF), or medical office space
You're a private investor, owner-user, or family office (not a Fortune 500 company or REIT)
You value direct access to the principal broker who will personally handle your transaction
You want someone who tracks every comparable sale and lease in your specific submarket
Work with a national firm (CBRE, JLL, Cushman, Colliers) if:
You're transacting buildings valued above $20M
You need national portfolio services across multiple states
You're a Fortune 500 company, REIT, or institutional investor
You need specialized capital markets or debt/equity placement services
National firms are excellent at what they do. We're excellent at what we do. They're different clients and different deal sizes.
Why Boutique Matters for Mid-Market Deals
Large national brokerages prioritize $50M+ deals and Fortune 500 tenants. That makes sense—that's where they make the most money.
But if you're a private investor buying a $3M industrial building in Kennesaw, or a medical practice leasing 8,000 square feet in Alpharetta, you don't want to be the smallest deal on a national broker's desk. You want to work with someone for whom your deal actually matters.
What you get with Cumberland & Worthy:
Direct access to Nick Fitzpatrick (CCIM). You're not handed off to a junior associate. I personally manage every transaction from initial consultation to closing.
Responsiveness. We return calls and emails the same day because we're not juggling 50 simultaneous transactions across five states.
Local market intelligence. We track every deal in Cobb and North Fulton. We know what's happening before it shows up in CoStar six months later.
No conflicts of interest. We're small enough that we can represent your interests without worrying about stepping on relationships with other internal clients.
Our Track Record
Nick Fitzpatrick is a CCIM Designee (Certified Commercial Investment Member)—the industry's gold standard for commercial real estate investment analysis and negotiation. He's been tracking the Cobb County and North Fulton markets since 2014.
Professional affiliations:
CCIM Institute
Atlanta Commercial Board of Realtors (ACBR)
NAIOP (Commercial Real Estate Development Association)
ICSC (International Council of Shopping Centers)
Cobb Chamber, Select Cobb, North Fulton Chamber, Greater Perimeter Chamber
We're active in the market every single day. We see what works, what doesn't, and what's actually happening in real-time.
Ready to Talk?
If you're a private investor, business owner, or healthcare organization looking for a commercial real estate broker who actually knows the Cobb County and North Fulton markets, let's have a conversation.
Contact Cumberland & Worthy:
Phone: 404-441-7896
Email:Nick@MariettaCRE.com
Office: 400 Galleria Parkway SE, Suite 1500, Atlanta, GA 30339
About Cumberland & Worthy: Cumberland & Worthy is a boutique commercial real estate brokerage specializing in office, healthcare, and industrial properties in Metro Atlanta's Cobb County and North Fulton County markets. We provide tenant representation, landlord representation, building sales, and managed corporate real estate services for private investors, business owners, and healthcare organizations.
